Tech wars are fought in the gossip columns

Tech is mainstream now. No longer is the sceptical sporting nerd having wet dreams about Steve Jobs polishing his iPhone. No. Tech companies are falling over themselves to get in to the gossip column inches.

We had Rihanna and htc, Jessica Alba and windows and Alicia Keys and Blackberry. Contrary to popular belief it seems that women an tech do mix, although it does help if you are an attractive famous one.

RJessica Alba

Editor in chief! Author of cult classic toastie book Tried & Toasted and tech entusiast.

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